Senior Digital Strategist
We are a full service digital advertising, consulting, and strategy firm specializing in electing Democrats, furthering causes, and creating change. From raising small dollar donations online to persuading targeted voters, we’re ready to help you use digital tools to achieve your objective. And win.
We’re campaign managers, creative specialists, brand designers, political strategists, data experts, technological innovators, and happy warriors.
We have a track record of winning tough races, catapulting underdogs, and real world problem solving online.
Before joining the Break Something team, Abby worked in communications and press on several campaigns — including two state legislative races, two U.S. Senate races, and most recently as Communications Director for Jared Henderson’s gubernatorial race. She also has experience working in various research and press roles for the past three Legislative Sessions of the Arkansas State Legislature.
Abby graduated from the University of Central Arkansas, where she majored in Political Science and Communication. She enjoys being an SEC football elitist (Geaux Tigers), sharing hot takes on Twitter, and sailing with her dog Scout.
Jennifer Apple (not to be confused with Apple, Inc. and no association with Steve Jobs or its affiliates, unfortunately) has been providing successful branding and identity services for design agencies, political campaigns, non-profits, and businesses ranging from mom-and-pop shops to Fortune 500 companies. Jennifer is a successful creative professional who has developed branding solutions that don’t follow a predictable pattern and sometimes no patterns. Her style and innovation have lead to the successful campaigns across the country. Jennifer is 6’4″ and has dominated in sports ranging from water skiing, volleyball, basketball, softball and the occasional badminton.
Before coming to Break Something, Amy worked on several campaigns in her home state of Illinois, including three aldermanic races, two Congressional re-elections, and a U.S. Senate race. She also has experience in direct mail, government affairs, and background acting (see the CW’s first and only season of Star-Crossed). Amy graduated from Tulane University, where she majored in Middle Eastern Studies and Political Science with a concentration in International Relations. When she’s not working to elect Democrats, you can find her playing volleyball at the Lincoln Memorial sand courts, tending to her plants, or planning her next trip abroad.
Christina is a visual communicator, aesthetic enthusiast, and all around video nerd. Surprising clients with what is possible and exceeding expectations is what drives Christina to be her most creative every day. With over 15 years of video and graphic design experience, Christina knows how visual storytelling can fit into a broader strategic campaign — and get results. She has experience in brand building and communications for large corporations like TIAA, P&G, and Ellucian.
Christina has an AA in Mass Communications and a BA in Film and Video from Columbia College Chicago. She even went to the Sochi Olympics and lived to tell the tale.
Kathryn is an Operations Professional with over 20 years of experience managing small to mid-sized businesses in a variety of industries. Always an activist, Kathryn was the queen of petition writing as a child and young teen, managing to encourage environmental change at several local businesses. In addition to environmental defense, causes near and dear to her heart include Universal Health Care and LGBTQ+ rights. In her free time, you can find her at the gym or spending time with her children right outside of DC.
As a Digital Strategist, Josh loves generating action with authenticity, and is passionate about using his background in computer science to develop fun and quirky tools and projects! Before joining Break Something, Josh worked several internships in policy and tech, and worked with his former high school class to help get federal civil rights legislation passed.
Josh graduated from Syracuse University where he sang bass in his lovely a cappella group, Orange Appeal. He lives with his rabbit, Harper.
As a Digital Strategist, Caelyn enjoys telling narratives with political angles. Prior to joining Break Something, she worked in digital at the non-profit “When We All Vote,” where she used the power of social media and email to help register over 500,000 Americans to vote in the 2020 election. She holds a bachelor’s degree in International Political Economics and a minor in writing from Emmanuel College in Boston, MA where she also served as President of two campus organizations – Youth in Government and Emmanuel Votes – during her junior and senior year.
When she’s out of the office, Caelyn loves traveling, experimenting with fashion trends, reading fiction novels, and attempting to learn the latest viral Tik Tok dance.
Eric Goldman is an experienced political strategist and campaign manager who has overseen local, state, and federal races throughout the United States. Most recently, Eric served as the winning campaign manager for Gretchen Whitmer’s 2018 run for governor – successfully navigating a contested primary and then defeating the sitting Republican Attorney General in the General Election. Eric approaches digital campaigns holistically, with a lens developed from years as an on the ground operative and knows how digital can and should fit in as an integral piece of the larger strategic puzzle.
Eric has strong opinions about food, electric scooters (they’re good!), and the greatest television show of all time, The Wire. He holds a degree in political science from the University of California Santa Barbara.
Prior to joining Break Something as an Ads Consultant, Tyasia worked for various media publishing companies including Condé Nast and G/O Media. Tyasia has a background in ad operations, project management, design, and sales planning. She has a profound affinity for social justice and a demonstrated dedication to creating a more equitable and meaningful social impact through public service. When she’s not keeping up with the New York minute, chances are she is at home rewatching The Sopranos or shopping for rare Vinyl collectibles.
As a Lead Digital Strategist, Andrew is focused on creating new and exciting ways to meet people where they’re at through email and social media. Prior to joining team Break Something, Andrew worked in the digital realm on Joe Biden’s presidential campaign and on multiple congressional campaigns back in his home state of Pennsylvania.
When he’s not working, Andrew is either watching Schitt’s Creek, attempting to cook, or visiting Target’s home section for the 4th time that week. He holds a degree in political science and is currently pursuing his master’s in political communication from American University.
A Lead Digital Strategist, Kegan started his career in politics by working as a field and digital organizer for multiple Democratic campaigns. Before jumping into the political landscape, he worked as a sports writer and editor for both a newspaper and national baseball magazine.
Kegan attended the University of North Carolina, where he graduated with a degree in Journalism & Mass Communication. He currently lives in Raleigh, N.C., where he’s succumbed to the cult that is the Peloton community, a Kombucha addiction, and a severe case of Dallas Cowboys fandom.
As Data Manager for Break Something, Marselena combines years of experience organizing for Democrats with a deep passion for spreadsheets. She also loves birdwatching, photography, puzzle games, restorative justice, fantasy novels, cooking spicy food, and singing along to neo-soul love songs — although you can usually just find her on a walk to the library. She currently lives in the Atlantic Coastal Pine Barrens.
Taylor’s professional and academic pursuits center around a desire to combat fiction with fact by leveraging social and digital media platforms to tell compelling stories — so Break Something is a perfect fit for her. Prior to Break Something, Taylor worked at organizations including the University of Michigan’s Social Media Department and the UN Trust Fund to End Violence against Women, where she solidified that she wanted to work at the intersection of policy and digital media.
Taylor holds two degrees from the University of Michigan — a Bachelor of Arts in Women’s Studies and a Master of Public Policy from the Gerald R. Ford School of Public Policy. When she’s not watching trending TikToks (for work-related research purposes, obviously) she enjoys traveling, cooking (a recent, quarantine-induced development), and hiking through National Parks.
Prior to joining Break Something, Daniel worked on digital for local campaigns on the West Coast and in the Southwest, where he wrote emails, created websites, and ran text campaigns. He wrote a recognized column for his university paper and has written for community publications and blogs about politics and policy.
Daniel has a degree in Political Science from Arizona State University. In his spare time he enjoys cooking, gardening, wallet making, and whatever interest of the month he has taken up.
Prior to joining the Break Something team, Erich spent the previous 7 years bouncing between field campaigns and managing fundraising projects for progressive NPOs across the country, most recently serving as the Field Director for Karen Carter Peterson in LA-02. He also serves on the advisory board for Lift Louisiana, a statewide reproductive rights nonprofit based in his adopted city of New Orleans, LA. You may know him from his renditions of lesser-known Hall & Oates songs at every karaoke night he can find.
Dana is an experienced campaign professional who has helped elect Democrats at every level, including state house, gubernatorial, U.S. House, and Senate. Most recently, she was a member of the senior leadership teams for Jon Ossoff’s Senate runoff election and Gretchen Whitmer’s 2018 gubernatorial race. Dana was Vice President at a Democratic media firm and spent several years working for state-level elected officials, so she knows how to distill policy work into digital ads that mobilize voters and emails that motivate donors. She loves strong writing, beautiful creatives, and winning.
Dana studied economics and sociology at the University of Notre Dame and holds a Masters degree in public policy from the University of Michigan. She is into Broadway musicals, Michigan beer, and playing board games with a BoardGameGeek rating of 2.78 or higher.
As a Digital Strategist, Julia is fascinated by the psychology of communication, and believes that reclaiming our political discourse is the key to progress. Before joining Break Something, she was an intern with national nonprofit organizations. In 2020, she began her work in digital communications for Democratic candidates across Florida.
Julia holds degrees in Political Science and History and a certificate in European Union Studies from the University of Florida. After years of focusing on European politics, Julia is finally prepared to re-enter the ring of U.S. politics.
After work, Julia is passionate about painting, interior design, ancient history documentaries, and browsing vintage and thrift stores for hidden gems.
Stephen Solomon is an accomplished digital strategist and online innovator. Stephen has over a decade of electoral politics and issue advocacy experience all across the country. He got his start in direct mail, helping to bring data science into the political decision-making process when he managed the team that invented the “Voter Report Card” for the Voter Participation Center.
Stephen left the world of direct mail to focus on digital campaigns full time – with the intention of combining the new frontiers of creative work with the “at your fingertips” data made available by the digital sphere.
Julie is a lifelong pusher of all the buttons who learned html by customizing her livejournal and vowing to never work in tech. Luckily she did just that, discovering early in her career the joy of building audiences thoughtfully and using SEO to create a more accessible digital landscape. Known for being able to find anything online, she now takes pride in reversing that skill to deliver potential voters the right message at the right time.
Outside of work, Julie can be found photographing murals, rockhounding, and exploring all that XR has to offer. She looks forward to more opportunities to travel, catch live music, and engage at conferences again in the future.
Prior to Break Something, Destiny worked at the Democratic Congressional Campaign Committee, and at Democratic direct-mail persuasion and fundraising firms for high-profile races and organizations. She’s passionate about learning each audience — because nothing brings her more joy than testing out of the norm! In her free time she enjoys traveling, interior design, and is on the quest to find the perfect latte.