We are a full service digital advertising, consulting, and strategy firm specializing in electing Democrats, furthering causes, and creating change. From raising small dollar donations online to persuading targeted voters, we’re ready to help you use digital tools to achieve your objective. And win.
We’re campaign managers, creative specialists, brand designers, political strategists, data experts, technological innovators, and happy warriors.
We have a track record of winning tough races, catapulting underdogs, and real world problem solving online.
Before coming to Break Something, Leyla worked in progressive digital advertising, and before that, interned with Senator Kirsten Gilibrand and at a top Democratic research firm. Leyla loves pamplemousse La Croix, goldendoodles, and everything in the New Yorker. She grew up in Staten Island, fifth borough of New York City and home of the Wu Tang Clan. She holds a degree from The George Washington University in political science and psychology.
Before joining the Break Something team, Abby worked in communications and press on several campaigns — including two state legislative races, two U.S. Senate races, and most recently as Communications Director for Jared Henderson’s gubernatorial race. She also has experience working in various research and press roles for the past three Legislative Sessions of the Arkansas State Legislature.
Abby graduated from the University of Central Arkansas, where she majored in Political Science and Communication. She enjoys being an SEC football elitist (Geaux Tigers), sharing hot takes on Twitter, and sailing with her dog Scout.
Jennifer Apple (not to be confused with Apple, Inc. and no association with Steve Jobs or its affiliates, unfortunately) has been providing successful branding and identity services for design agencies, political campaigns, non-profits, and businesses ranging from mom-and-pop shops to Fortune 500 companies. Jennifer is a successful creative professional who has developed branding solutions that don’t follow a predictable pattern and sometimes no patterns. Her style and innovation have lead to the successful campaigns across the country. Jennifer is 6’4″ and has dominated in sports ranging from water skiing, volleyball, basketball, softball and the occasional badminton.
A numbers junkie, Maegan’s approach to digital strategy is grounded in data while challenging the status quo. Backed by a decade’s experience in agency and non-profit settings, Maegan specializes in the development of cross-channel campaigns that span the conversion funnel to meet organizational goals. In addition to leading strategy for clients like The Rockefeller Foundation, Earthjustice, and the Coalition to Protect America’s Healthcare, she also managed online fundraising strategies while in-house at The ALS Association during the Ice Bucket Challenge.
By her friends, Maegan is known for being hip to the food scene and her inability to sing. Maegan earned a degree in Media Communications from the University of Pittsburgh. She’s called D.C. home for six years.
Before coming to Break Something, Amy worked on several campaigns in her home state of Illinois, including three aldermanic races, two Congressional re-elections, and a U.S. Senate race. She also has experience in direct mail, government affairs, and background acting (see the CW’s first and only season of Star-Crossed). Amy graduated from Tulane University, where she majored in Middle Eastern Studies and Political Science with a concentration in International Relations. When she’s not working to elect Democrats, you can find her playing volleyball at the Lincoln Memorial sand courts, tending to her plants, or planning her next trip abroad.
Jessica comes to Break Something after a series of adventures on the campaign trail including as the Deputy Director of Operations on the DCCC’s IE in 2016 and as Deputy Campaign Manager for Susan Wild’s campaign which successfully flipped Pennsylvania’s 7th Congressional District from red to blue in 2018. As a first-generation college student, Jessica graduated from Stockton University with a degree in Political Science. In her time outside of the office, Jessica enjoys cooking, every aspect of fall, and discussing politics at the family dinner table.
Ahmed, Break Something’s technical lead, hails from a small farm at the foothills of the Appalachian Mountains in Ohio. After graduating from West Virginia University, Ahmed moved to Washington, D.C., where he entered the world of Digital Fundraising.
As Break Something’s technical lead, Ahmed is your go-to-guy for list swaps, email templates, great deals on shoes, and occasional hot takes. When he’s not changing the digital game, you can find him trying to teach himself new coding languages, pushing the envelope with new cooking methods, longboarding around the city, or defending his support for WVU’s sports teams.
Christina is a visual communicator, aesthetic enthusiast, and all around video nerd. Surprising clients with what is possible and exceeding expectations is what drives Christina to be her most creative every day. With over 15 years of video and graphic design experience, Christina knows how visual storytelling can fit into a broader strategic campaign — and get results. She has experience in brand building and communications for large corporations like TIAA, P&G, and Ellucian.
Christina has an AA in Mass Communications and a BA in Film and Video from Columbia College Chicago. She even went to the Sochi Olympics and lived to tell the tale.
Zara is a digital strategist with a background in the private sector. She comes to Break Something from Northern Colorado where she worked at a large marketing agency, a presidential campaign, and enjoyed blissful sun 300 days a year. She is eager to help expand the digital capabilities within the Democratic Party and elevate the voices within this new wave of progressive leadership.
Her favorite character from the West Wing is Toby (which is apparently a “hot take”), her favorite yoga position is sitting in the shower contemplating, and her favorite president is Michelle Obama.
Liz loves being able to see her ideas — along with the collaborative efforts of her coworkers — come to fruition in a completed, beautiful, and high performing email. Before moving to Washington, Liz worked as a middle and high school history teacher in Louisiana. Originally from Doylestown, PA, Liz holds an undergraduate degree from Tulane University in Political Science and Psychology and she is currently pursuing her masters degree in Political Management at the George Washington University. In her free time, Liz loves binging shows on Netflix, dying her hair fun colors, and cuddling with her dog Molly — follow her on instagram, @mollythespottedpup!
Eric Goldman is an experienced political strategist and campaign manager who has overseen local, state, and federal races throughout the United States. Most recently, Eric served as the winning campaign manager for Gretchen Whitmer’s 2018 run for governor – successfully navigating a contested primary and then defeating the sitting Republican Attorney General in the General Election. Eric approaches digital campaigns holistically, with a lens developed from years as an on the ground operative and knows how digital can and should fit in as an integral piece of the larger strategic puzzle.
Eric has strong opinions about food, electric scooters (they’re good!), and the greatest television show of all time, The Wire. He holds a degree in political science from the University of California Santa Barbara.
Originally from the beautiful Bluff City, Memphis, TN, Eric has been referred to as a “coastal elite” and hopes moving to DC will prove them wrong. Before Break Something, he graduated from Rhodes College and then worked as a digital strategist for campaigns such as Lee Harris for Shelby County Mayor and cause-based organizations like St. Jude Children’s Research Hospital.
On the side, Eric is an amateur actor in things you never have or probably ever will see and likes to daydream about being good at piano. He is currently taking recommendations for good brunch spots.
Kyle is a digital advertising strategist at Break Something. He is originally from Maryland and attended Butler University, where he studied Political Science and Strategic Communications. After more than a few political and communications-focused internships and campaign jobs, he returned to the DMV to officially become a swamp creature.
When he isn’t checking emails and keeping up with the news, he enjoys live music, wine, hiking, and making people laugh. Fun fact: Kyle regularly changes his photo in the company slack between different, anonymous Kyles, because all Kyles are the same.
Before coming to Break Something, Kelsey worked in global public relations and marketing. During the 2018 cycle, Kelsey worked for a top Democratic firm as a traditional media buyer. She recently graduated from the George Washington University, Graduate School of Political Management. Kelsey is a little too obsessed with soy chai lattes and shiba inu dogs.
She grew up in northern New Jersey, but likes to say she is from New York City. Kelsey holds her undergraduate degree from the University of Illinois, where she founded a morning show called Good Morning Illini.
Saron is a digital practitioner with years of experience bridging the political world and the private sector, having managed high impact campaigns for some of the largest electoral campaigns, causes, and companies in the United States. Born in Addis, Ababa Ethiopia and raised just outside of Washington, DC in Fairfax, VA, Saron’s upbringing around the corner from the nation’s capital during the information age sparked a curiosity about how individuals, organizations, and candidates can leverage the internet to create big change.
Driven by this curiosity, Saron has created and executed innovative acquisition, persuasion, and GOTV campaigns for clients including Senators Bernie Sanders and Chris Murphy, Governors like Gina Raimondo, and organizations that include Compassion and Choices, Latino Victory Fund, and many more. Saron has also used this skill set to develop and employ large-scale digital campaigns for companies like Procter & Gamble, Comcast, and VantageScore. In the private sector, Saron’s expertise is raising brand awareness, customer acquisition, and improving corporate reputation.
Caitlin Opperman is a media planner on the ads team at Break Something. Before joining the Break Something team, she served as a digital media planner at Priorities USA. She has experience developing digital strategies for Latinx audiences and is especially committed to finding innovative ways to engage her community nationwide.
During her time at Georgetown University, Caitlin was awarded the Commitment to the LGBTQ Campus Community Award and graduated magna cum laude with a bachelor’s degree in mathematics and minors in sociology and women’s and gender studies. Articles she’s written about her experience as a Latina have been featured on Medium and Georgetown’s The Hoya.
When she’s not busy cooking her favorite Cuban food, Caitlin spends most of her free time educating others on issues around sexual assault prevention, LGBTQ advocacy, racial justice and mental health.
Michael has worked as a digital strategist for nonprofits and agencies for nearly a decade. He has managed digital programs for several clean energy-focused organizations, including the Solar Energy Industries Association, Food & Water Watch, and Solar United Neighbors. As a consultant, Michael managed digital strategy and website development projects for organizations like the Energy Foundation, the U.S. Agency for International Development, and the White House Office of Science & Technology Policy during the Obama Administration.
In his spare time, Michael runs a startup indie game development company. He loves to practice yoga and spends too much time indulging his love of science fiction in all forms.
Stephen Solomon is an accomplished digital strategist and online innovator. Stephen has over a decade of electoral politics and issue advocacy experience all across the country. He got his start in direct mail, helping to bring data science into the political decision-making process when he managed the team that invented the “Voter Report Card” for the Voter Participation Center.
Stephen left the world of direct mail to focus on digital campaigns full time – with the intention of combining the new frontiers of creative work with the “at your fingertips” data made available by the digital sphere.
Michelle is a digital strategist who crafts and executes compelling email programs for progressives. A native Kansan, she attended college in Arkansas, where she started organizing with Planned Parenthood. As a queer woman who came of age in the South, Michelle is passionate about shifting the narrative in red states.
Most recently, Michelle oversaw content marketing and social media for NGP VAN, where she became known for celebrating dedicated organizers and boosting political morale on Twitter. Before that, she worked with NARAL Pro-Choice America’s fundraising team, managing call time and mid-level gifts.
Natalie is a DC transplant fresh out of Monterey Park, which has the best Asian food in the US. She is confused by DC’s random bursts of weather and not at all prepared to experience actual seasons. Natalie has previous experience in Public Relations and Political Comms, with a particular passion for digital work. She studied English and Psychology at UC Santa Barbara and enjoys reading, writing, and playing soccer. At her first company dinner with Break Something, she ate a 3 lb lobster and is now owed a spot on the wall of The Palm as well as your eternal respect and fear.